Embed your website with structured data, to stand out in search engine results.
You might be wondering what structured data is, and why we’ve even dedicated space to it. Bear with us for a second though, as this is probably something you’re going to want to explore a whole lot further…
So, let’s dive in. As always, we promise to keep it brief…
Just what is structured data?
Structured data is a code developed by all the major search engines. It is a language that we can write into your site, that search engines understand. Google (and other search engines) use structured data to display more attractive search engine results, which are called rich snippets.
Still with us?
Then let’s talk rich snippets.
Structured data allows you to talk to the search engines. You can tell them about specific elements from your site that they can utilise in results. These are called rich snippets and include items such as:
- Photos
- Videos
- Q&A’s
- Google reviews
- Pricing information etc
Rich snippets are a great tool to set your search results apart. Let’s take a closer look at how…
Standard search engine result
Rich snippet result
Rich snippet shown as a carousel
As you can see, a rich snippet not only makes your result stand out on the page more clearly, it also:
- Makes your business look more professional, with added information
- Drives greater click through, as customers are intrigued by more informative results
- Drives improved search rankings in the longer term, as more people click through to your site
It’s a full circle of benefits!
So, ready to get started?
We appreciate that coding isn’t everyone’s bag. We understand that it might not be something you are familiar with (or ever want to become familiar with!). We can help. We are experienced in writing structured data, and can embed the right code into your website for you.
It is worth doing. When you speak to search engines, they are more easily able to understand your website. From here, they can much more accurately connect you with the right audience for your business. Can’t argue with that, can you?
Get yourself seen today: